Press room

With a background in biochemestry research, Pascal Nataf radically changed his professional orientation when he cofounded Affordance Studio, a company specialized in gamification and serious games. All this company’s projects have a real social impact and use game as a lever for commitment, motivation, and learning. Pascal’s implication also caters to social needs. He has served on the board of directors of RPM-Quebec and has contributed to the inclusion of a start-up category for the NUMIX prestigious contest, while teaching at the same time serious video gaming at Université de Montréal. Finally, he is one of the cofounders of La Guilde des développeurs de jeux vidéo indépendants du Québec and serves on the board of directors as treasurer.

A born entrepreneur, Louis-Félix cofounded Artifice Studio, the company that designed Sang-Froid, the first video game about Quebec folklore. Thereafter, he was granted by the CMF more than 1 million dollars to fund another project with his new studio, Borealys Games. But beyond the business side of video gaming, Louis-Félix also helps for nearly ten years now to the training of the next generation of developers by teaching in many college and universities, notably Université de Montréal, UQAT, Collège de Maisonneuve, the Société des Arts Technologiques (SAT) and UQAM. Finally, he is one of the cofounders of La Guilde des développeurs de jeux vidéo indépendants du Québec and serves on the board of directors as president.

With a multidisciplinary profile in digital art creation and talent development, Jean-François Malouin is the founder of Momentum R&D, a company specialized in setting up mentorship systems in many innovating sectors. He’s been working for over 15 years in the video game industry, mainly at Ubisoft where he occupied positions in creation, management, and workforce development. This is how he directly contributed to the rise of the video game industry in Quebec. Simultaneously to these activities, Jean-François conducts a research-creation in digital arts by doing a master at NAD together with UQAC. Finally, he is one of the cofounders of La Guilde des développeurs de jeux vidéo indépendants du Québec and serves on the board of directors as vice-president.